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Title:

Emerging Payments: How the MySpace Generation Will Pay

Your vote:
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Organizer:
Scott Gamble, Alliance Data
Description:
GenY and Millennial consumers are faced with the widest choices in payment methods ever presented. Like their parents did with plastic cards, the youth market will drive the next generation of payment technologies. Which ones will be relevant in the future and which ones will crash and burn?
Questions
Answered:
  1. What is the "youth-centric" payments market, and why do I care?
  2. Exactly how much comerce does the youth market control today?
  3. What are the trends in adoption of "Payments 1.0" technologies?
  4. How do Gen Y and Millennials pay today, and what influences these choices?
  5. What technologies resonate with this market and why are they relevant?
  6. Why don't the big banks like some of these emerging payment solutions?
  7. The card brands - why we love to hate them.
  8. Why Gen Y and Millennials don't want to be like Mom & Dad
  9. What do merchants have to gain by embracing this market and these technologies?
  10. How can merchants take advantage of these trends to grow their business and cut their costs?
Level:
Intermediate
Category:
New Technology / Next Generation
Type:
Panel
Event:
SXSW Interactive 2009
Scott Gamble
on 8/8/08
Additional information: This panel discussion will also feature Lance Gentry, the Chief Marketing Officer for Mocapay (www.mocapay.com). Mocapay is a mobile payment and marketing company that allows any consumer to link any payment type to any mobile handset to transact at any point of sale.

Lance began his career in the feature film industry at Warner Bros. Studios and Touchstone Pictures. Lance left Hollywood to pursue an agency-side career, both domestic and international, working with Global 500 brands such as Ericsson, Nokia, Motorola and Siemens. In 2003, Lance accepted a position with a start-up beverage company, IZZE, based in Boulder, CO. He spent four years creating what is today one of the most successful emerging brands in the industry.

Alliance and Mocapay bring a wealth of experience in engaging the youth-oriented markets, and their combined focus on emerging payment trends will provide for a lively panel discussion of how GenY and Millennial consumers will drive adoption of new payment technologies.
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Developed for SXSW by Lindsey Simon